Citrix Demand Generation | Customer Acquisition and Retention


Objective

Create an engaging way to educate the IT audience about desktop virtualization benefits and point them to Citrix as a solution provider

Segment by industry to create more personalized conversations

Solution

Employ gamification to engage IT audience with Virtual Desktop Challenge

Use data from game challenge to design agenda for roadshow

Create skin-to-skin connection at Power of Virtualization events

Impact

Virtual Desktop Challenge delivers 10% response rate across all touch-points

Nearly 3,000 attendees across 8 city road show

28,000 qualified leads across 30 campaigns